You don’t use a signature file, you’ve never really thought about it…until you find one of your best contacts just bought the same kind of products you’re selling from a competitor! Not only that, she is very sorry and hopes she didn’t hurt your feelings, but she didn’t know you sold what she wanted!

I’ve seen this happen many times and it could easily have been avoided with a simple signature file. Your signature file could have served to remind her that YOU sell just what she was looking for and, if you had been using one, you would have made the sale.

This is what is meant by “building your brand.”

As a business owner, you want your business to become associated with the products you sell. Ideally you want to build that name until it is synonymous with the types of products and/or services you provide.

It’s never too early to build your brand.
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